Evaluation Question 4: Who Would Be The Audience For Your Media Product?

My target audience is mostly those of an Asian/Korean descent, although some who may not understand the lyrics will still enjoy the music as k-pop is becoming a worldwide likeable genre. Mostly aimed towards girls ages 17-25. They enjoy fashion and have a good taste in style along with a positive outtake on life, they have individuality and are always their self.

This is a portfolio of someone who would be a likely member of my target audience.

Name: Cara Stones

Age: 18                                                                                                                                       

Gender: Female

Education: University of the Arts London – Fashion Merchandising

About: Cara is an American born in Korea, growing up as an only child in an Asian family; she took a creative outlook on life and found her love for Korean Pop (k-pop) and fashion and has a great fashion sense. She moved to London to study fashion. In her spare time she designs her own clothing line and reads. She has black hair and brown eyes.

Likes: Listening to K-pop, Reading Books, Glee, Designing Fashion, Vogue and Cups of Tea.

Dislikes: Ignorance, Arrogance, Rock/Metal Music, Conformist’s, Flat shoes.

These are pictures of some similar k-pop celebrities who may have the same similar style and part of a target audience:

                                                                          Hyuna:                                                                                   

Sohee:

IU