Terminology

Glossary:

Analysis - pulling apart a structure in detail.
Audience - viewers, listeners and readers of a text.
Anchor - page reference on the contents page.
Caption -  text that comes with a picture.
Connotation - the secondary meaning that a sign carries. 
Contents -  a page/pages showing what is involved in something, e.g magazine/book.
Cover line - used to make a specific media text stand out.
Denotation - the obvious meaning of something.
Genre - specific group or category of a media text.
Image -  a visual representation of something.
Masthead - the title of a magazine/newspaper.
Mis-en-Scene - everything inside a frame of shot
Ownership - who produces and publishes the media text.
Plug - information on the contents of the magazine, shown on the cover.
Puff - words or phrases on the front of a magazine, which help make a magazine look better.